Watch Tracking the Right KPIs for Your Marketing Program with Phillip Scroggin

Do you feel like your marketing program is spinning its wheels with no ROI? Phillip Scroggin focuses on data-driven business growth at his company Sol Insights and works to help clients identify the right metrics to track when it comes to their marketing programs. In this Lunchtime Topic, he’ll share common errors made when tracking KPIs, how to identify the right KPIs for your marketing program, what platforms he recommends for tracking analytics and more!

Learn more about Phillip and Sol Insights at

Connect with Phillip on LinkedIn at


About Kait Lance

Kait has been writing for The Creative Coast since 2014. A self-proclaimed "startup hype-woman," she is passionate about storytelling that shines a light on new ideas, innovation, and entrepreneurial opportunities in the southeastern Georgia region.