In this Lunchtime Topic, we’ll discuss the easiest and most cost-effective ways to accomplish your startup brand guide. Startups need a good design foundation to set the tone for their brand. The difference between a good design and a bad design is your customers seeing you as a multi-million dollar empire vs. joe schmo’s garage business. Establishing your identity the right way at the offset will save you expensive changes in the future.
More About Thomas:
Thomas Smith is a local creative entrepreneur and SCAD alumni. He began his career by working corporate design jobs in the Greater NYC area before going solo as a freelance designer and becoming a digital nomad. He returned to Savannah in 2018 and took a job as Creative Director for a tech startup (Candor USA) in the healthcare space. Since leaving Candor, Thomas has been busy. He founded a creative agency called Anchor Point Collective where he currently serves as CEO, he runs a freelancing/entrepreneurship blog called Motmill, and he will be serving as the Chief Creative Officer (CCO) for a San Francisco-based cryptocurrency startup. In his free time, Thomas enjoys cooking the best dang pasta sauce in Georgia, hitting up the gym, and sipping cocktails at his favorite bars around Savannah.