The Red Velvet Rope Policy is a filtration system that allows in only your ideal clients. Clients who energize you and inspire you, and most importantly, clients who allow you to do your best work. Because two things happen when you’re doing your best work:
1. People are talking about your best work—and that’s the most powerful marketing in the world.
2. You will love almost every minute of the work you do. If you love almost every minute of the work you do, you will want to do more of it. And if you want to do more of it, guess what? Marketing and selling become fun and natural, and you’ll be a magnet for awesome clients..
Watch for tools and inspiration to define and create your own Red Velvet Rope policy, so you can only work with clients who you want to have a drink with (instead of the ones who drive you to drink).Read More