Uncovering Your Clients’ Secret Motivation ft. Eric Holtzclaw

Graphic for Uncovering Your Customers' Secret Motivation ft. Guest Speaker Eric Holtzclaw - author, podcaster, Inc. Magazine columnist and founder of Liger, a full service marketing firm.

Eric V. Holtzclaw joins us for a special, FREE & virtual Make Startups event on Customer Discovery. Eric is a Partner at Liger Partners, a full-service marketing agency. He has over 25 years of experience as a serial entrepreneur at successful startups and has been featured on CNN, Forbes, Inc. Magazine, ABC News, BBC News, The Washington Post Magazine, and USA TODAY.

Read More

ATDC Customer Discovery Theory

ATDC Logo

By understanding customers, startups reduce the risk of failure. This class is the first in the Customer Discovery Badge Program, and it should be followed with Customer Discovery Tools.

Read More

ATDC Lean Startup Circle

It’s estimated that 75%- 90% of startups ultimately fail, but why? The biggest reason (42%) is because there is no product/market fit. This means that there either is no need…

Read More

ATDC Lean Startup Circle

It’s estimated that 75%- 90% of startups ultimately fail, but why? The biggest reason (42%) is because there is no product/market fit. This means that there either is no need…

Read More

ATDC Lean Startup Circle

It’s estimated that 75%- 90% of startups ultimately fail, but why? The biggest reason (42%) is because there is no product/market fit. This means that there either is no need…

Read More

ATDC Lean Startup Circle

It’s estimated that 75%- 90% of startups ultimately fail, but why? The biggest reason (42%) is because there is no product/market fit. This means that there either is no need…

Read More

ATDC Lean Startup Circle

It’s estimated that 75%- 90% of startups ultimately fail, but why? The biggest reason (42%) is because there is no product/market fit. This means that there either is no need…

Read More

ATDC Lean Startup Circle

It’s estimated that 75%- 90% of startups ultimately fail, but why? The biggest reason (42%) is because there is no product/market fit. This means that there either is no need…

Read More