ATDC Customer Discovery Theory

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The ATDC Customer Discovery Theory course provides a concentrated overview of the Customer Development Process, Business Model Canvas and Minimal Viable Product. By understanding customers, startups reduce the risk of failure.

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ATDC: Customer Discovery Lab

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Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet? Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the…

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ATDC Customer Discovery Lab

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Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model. This class is open to…

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ATDC Customer Discovery Tools

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This is a follow-on class from Customer Discovery Theory.  The purpose of this class is to work with the entrepreneurs to make sure they are ready to move forward with the discovery process – actually interviewing potential customers. We will review the entrepreneurs’ business hypothesis, initial set of interview questions, and tools to help build…

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ATDC Customer Discovery Lab – October 2020

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered on the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

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