Creating Brand Experience to Drive Profit ft. Megan Kranzler

Is your brand experience optimized? Don’t think it matters? Your brand experience can affect your business’s bottom line. A positive brand experience leads to increased trust between your company and your customers. In fact, 46% of consumers say they would pay more for a brand they trust (Salsify, 2022). But what exactly is a brand experience? You might be surprised at what it entails. In today’s session, Megan will delve into the concept of a “brand experience” and why it’s crucial for companies. So, let’s dive into the world of creating remarkable brand experiences with Megan Kransler.

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