Unlocking Your Company’s Growth Potential with Freelancers with Matthew Mottola

In this Lunchtime Topic, learn from freelance expert Matthew Mottola on how to make freelancers a part of your growth plan. Matthew is the co-founder and CEO of The Human Cloud. His book of the same name was listed as a #1 New Release on Amazon and details how today’s changemakers use artificial intelligence and the freelance economy to transform work. During the recording, Matt shared insights into the growing freelance economy and why it isn’t slowing down, plus why and how startups should hire freelancers to get stuff done faster!


– How AI and the freelance economy work together to transform work

– The biggest advantages for startups to hire freelancers

– Why there is an upward trend of more and more individuals moving away from w-2 work to 1099, contract work.

– Whether or not companies should worry about or consider offering benefits to freelancers

– How the recession is predicted to affect freelancing

Want to read instead?

The Rise of the Freelance Economy

Matthew Mottola, a prominent figure in the freelance space, began by sharing his personal journey into the world of freelancing. He highlighted that he recognized freelancing as more than just a temporary solution but as a generational shift in the way we work. This perspective led him to co-write the book “The Human Cloud,” which discusses the changing landscape of work in the digital age.

Mottola emphasized that the future of work was already leaning towards a freelance-first approach, and the COVID-19 pandemic accelerated this shift. He stressed that the individual has never been more important, and technology is automating inefficiencies in the traditional work structure. This automation allows individuals to work directly with freelancers, promoting a more agile and efficient work environment.

The Advantages of Freelancers

One of the key advantages of working with freelancers is access to a global pool of talent. Freelance networks provide access to over 100 million individuals globally who can fulfill specific roles on a contract basis. This flexibility is particularly valuable for startups where the need for specific skills may fluctuate rapidly.

Additionally, freelancers offer flexibility and adaptability. In a fast-paced startup environment, things can change daily, making full-time employees less practical. Freelancers understand this and adapt to the evolving needs of the business.

Contrary to the misconception that freelancers earn less, many of them actually make two to three times their income compared to traditional employment. This is due to the demand for specialized skills and the ability to set their own rates.

Challenges and Solutions for Freelancers

While freelancing offers many advantages, it also comes with its challenges. A notable concern is the lack of insurance and benefits. Freelancers often have to take responsibility for their own health insurance and retirement plans.

For corporate leaders looking to hire freelancers, there are significant legal, security, and data privacy risks, particularly for larger enterprises. Mottola’s advice for them is to partner with trusted vendors who can handle these complexities.

The Future of Work

The interview also touched on the future of work and the impact of freelancing in the current economic climate. The pandemic has been a catalyst for the freelance economy, and its growth is likely to continue. Freelancing offers control, choice, and flexibility to individuals, making it an attractive option for younger generations.

The ability to work remotely and access global talent means that businesses can thrive in various locations. The technology and tools available enable businesses to find the best talent for their specific needs creatively.

Venture L – A Valuable Tool for Freelancers

During the interview, Matthew Mottola also mentioned “Venture L,” a platform he co-founded. This platform is designed to help freelancers build their professional service businesses more efficiently. It focuses on the competitive landscape of securing contracts from larger enterprises, making it a valuable resource for ambitious freelancers.

In conclusion, the interview with Matthew Mottola sheds light on the evolving landscape of work and the central role of freelancers in shaping the future. As the freelance economy continues to grow, businesses can leverage this trend to access specialized skills, gain flexibility, and compete effectively in an increasingly global and digital world. Whether you’re a freelancer or a corporate leader, understanding the dynamics of the freelance economy is crucial in today’s ever-changing work environment.


To learn more about Matthew visit https://www.humancloudbook.com/ and connect with him on LinkedIn.