Have you been thinking about turning your photography or videography hobby into a business? In this Lunchtime Topic, we chatted with Tyler Edic, a seasoned videographer and photographer, to learn how he turned his hobby into a profitable business serving Savannah companies and individuals. As Tyler says in this Lunchtime Topic, there is room for more photographers and videographers in Savannah!
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From Aspiring Filmmaker to Entrepreneur
Tyler Edick’s journey into the world of photography and videography started with a passion for filmmaking. He began creating indie videos and uploading them to platforms like YouTube, setting the foundation for his creative career. Over time, Tyler’s skills evolved, and he took on various projects, including documentary work, music videos, and more.
Tyler’s experience in the field led him to establish his brand, “Crate Marketing,” which became his overarching entity for his creative endeavors. This transition from a hobbyist to an entrepreneur marked a significant turning point in his career. It’s important to note that owning a business offers several advantages over working as a freelance gig worker, as Tyler highlights.
Advantages of Owning a Photography Business
- Stability and Consistency: When you own a photography business, you can establish regular clients and retainers, providing a steady income stream.
- Customizable Services: You can offer retainer-based pricing, allowing clients to pay a fixed amount monthly or annually for your services, which can be more predictable and flexible.
- Business Branding: Owning a business gives you the opportunity to create a distinct brand identity, such as “Crate Marketing,” which can help you stand out in the market.
- Building Trust: Over time, your business can build trust with clients, establishing long-term relationships, and leading to word-of-mouth referrals.
Building a Photography Portfolio
Starting out in the photography business may involve offering your services at a lower rate to gain experience and build your portfolio. Tyler’s initial wedding photography project, which he charged $350 for, illustrates the early stages of his journey. Over time, as his skills and portfolio grew, he could charge higher rates and diversify his offerings, such as adding drone photography and time-lapses.
The Power of Networking and Social Media
Tyler emphasizes the importance of networking, particularly within the community of creatives and non-profit organizations. By being present at events and offering his services for live streaming and photography, he not only expanded his portfolio but also built valuable connections. Social media also played a significant role in his business growth. While Tyler’s main focus is on B2B platforms like LinkedIn and YouTube, he acknowledges the relevance of social media for B2C businesses.
The Importance of Client Relationships
In Tyler’s experience, building trust with clients is a critical aspect of maintaining a successful photography business. He values client relationships and aims to create value for his clients through his work, which justifies his pricing. It’s not just about producing high-quality content; it’s about creating a positive experience and partnership with the clients.
Investing in Equipment
While gear envy is a common pitfall in the photography industry, Tyler suggests that you don’t need to spend excessively on equipment, especially when starting out. Assess your specific needs and invest wisely. As your business grows, you can consider upgrading your gear, such as cameras, drones, and editing equipment, to expand your capabilities and charge higher rates.
The Future of Photography Business
As Tyler looks ahead, he plans to focus on personal and meaningful projects like documentaries. He acknowledges that having the right computer setup is crucial, as file sizes in photography and videography increase. By staying updated with technology and constantly improving his skills, Tyler is ready to take on new challenges and opportunities in the photography and videography industry.
In conclusion, Tyler Edick’s journey from a hobbyist to an entrepreneur in the photography and videography field is an inspiring example of how you can turn your passion into a successful business. Building a strong portfolio, networking, nurturing client relationships, and smart equipment investments are key steps in this process. With dedication and a focus on value creation, you can embark on a rewarding career as a professional photographer and videographer.
About Tyler Edic…