Greening Roofs, Greening Savannah: Atlantic Star Design
The Creative Coast: Talk to us a bit about the decision to start Atlantic Star Design–what need or gap were you filling? What was the push for you?
Stella Mathews: Working for myself is one of the considerations I had when I was deciding what I “wanted to be when I grow up.” When I learned about landscape architecture at the age of 16 I read that most landscape architects work for themselves. I went to college, got my degree and obtained my professional license. Then came the Recession, and I found myself unemployed for a year, and when I did finally find a job it was an underemployed manual labor position. During that time, I also started Atlantic Star Design so that I could be in charge of my own future. In addition to being self sufficient, my passion is what a lot of professionals consider risky, and I must follow my heart in order to feel happy.
CC: Why did you decide to start your business here in Savannah as opposed to elsewhere? You could go anywhere you want, but what kept you here?
SM: Mild winters, smiling faces, and beautiful places.
CC: Easy enough! So, what about Savannah do you feel is a benefit to folks starting their entrepreneurial venture?
SM: Savannah has a lot to offer someone starting their entrepreneurial venture:
- The population is low so there is a lot of room for growth
- People have been steadily moving here since the turn of the century
- More industries have been setting up shop in the last 10 years
- People here are from a wide range of backgrounds so they are always looking for something different and unique
- There is a large area of lands that will never be developed and are protected
- You can live in downtown Savannah without having a car
- Most of the year the weather is nice
- Hundreds of thousands of people come here to visit every year

