Savannah, Georgia — Neil Hoyne, Chief Strategist at Google, was the featured guest on local business podcast, Good Morning, Market, during which he discussed his new business strategy book. CONVERTED: The Data-Driven Way to Win Customers’ Hearts was published in 2022, distilling Neil’s experience from over 2,500 engagements with the world’s biggest advertisers through his position at Google. Since its release, the book has received high praise among leaders in the marketing industry.
Phillip Scroggin is the host of the Good Morning, Market podcast and Managing Director of Savannah-based strategic marketing firm: Sol Insights. He interviewed Neil specifically on how the principles in CONVERTED can drive new gains for small and mid-sized businesses.
“I read CONVERTED and knew everyday businesses, including those in the Coastal Empire, needed access to these proven strategies,” said Scroggin. “This podcast discussion will provide a convenient dip into the pool of leading business growth practices…which hopefully leads business owners to find their own version of the tactics deployed by the world’s premier brands.”