Imagine a technology that allows seamless follow-up with prospects, nurturing emails to help convert leads, tasks that are automatically generated based on an event that did (or did not) take place, and “hands-off” invoicing, billing, and sales pipelines. THAT’S what automating the customer journey really is, and the best part? As powerful as it can be, the costs associated with implementing it are a fraction of what even a minimum wage employee costs.