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VIRTUAL – Lunchtime Topic with Yvonne Jouffrault: Map Your Customer Journey
September 17, 2020 @ 12:00 pm - 1:00 pm EDTFREE
Map your Customer Journey.
Join Yvonne Jouffrault, Founder and Product Marketing Guru to learn how to grow your business and improve retention by mapping every interaction with your customer from the time they first hear about your product or service through their conversion to becoming a paying customer and engaging with your product and team.
Yvonne will use examples from her work with Zenaton, a developer tool startup in Paris and Coastal Voice, a growing Savannah-based business phone service. Mapping the customer journey opens up opportunities for better marketing, operations and overall customer success which improves customer retention and creates more referrals through word of mouth. Yvonne will illustrate how to map out the journey and then identify friction points and opportunities for each step that can help improve the entire customer experience from marketing to customer support.
Yvonne Jouffrault is an experienced startup founder, advisor and product expert. She is currently the Director of Marketing for Coastal Voice, a Savannah based online business phone service and works as a product strategy consultant with Paris startups that are building tools for software teams. She is the co-founder of TechSAV and has been involved in many other community projects to grow the innovation and tech community in Savannah.
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