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Tracking the Right KPIs for Your Marketing Program with Phillip Scroggin
November 2, 2022 @ 12:00 pm - 1:00 pm EDTFREE
Phillip will be sharing how businesses can keep track of the RIGHT key performance indicators regarding their marketing programs. He’ll cover the stats that matter the most and why, plus how to best track them.
Phillip Scroggin is the founder and Chief Marketing Nerd at Sol Insights, a growth marketing firm centered on everyday businesses. After many years in business-to-business information technology, Phillip decided to pursue his passion: blending creative thinking with data analysis to empower customer-centered and data-driven business scale.
Phillip is a Certified Marketing Professional with the American Marketing Association, honors graduate of the Parker’s College of Business (Georgia Southern) in Marketing and Information Systems, and is currently pursuing a Google certification in data analytics.
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