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Social Media Breakfast Savannah – Jan 2021
January 15, 2021 @ 8:15 am - 9:15 am ESTFREE
SMBSAV is a grass roots organization of professionals in the Savannah, GA area who meet monthly to discuss the business applications of social media.
The January 2021 meeting will take place Friday, January 15th, 8:15 -9:15 am online on Airmeet.
Topic: How do you answer Who I am & Who do I help
Facilitator: Sandy Mentzel
Buyer Personas, Target Audience, or Ideal Community Members
How you answer the following questions will affect your 2021 efforts:
Who I am
Who do I help
As 2021 begins, you may want to tweak or create the profile of who you want to serve. Sometimes called a buyer persona, sometimes called your target audience, the more you know about your ideal community member (ICM), the better able your efforts will be.
This meeting will kick off the new year by discussing:
What is a Buyer Persona?
Why is the Buyer Persona Important for Business?
Creating a Buyer Persona Template
SEM Rush has one of the best articles on the subject and includes another template you can use to create your Buyer Personas. Click here to access that resource. SMBSAV has also posted a lower-tech excel spreadsheet option in the Social Media Breakfast Savannah Facebook Group.
We will then go into break-out rooms to help participants articulate the following:
Who I am
Who do I help
Our community excels at providing feedback and will likely give you insights into new ideas about where your ideal community member hangs out, what influences them (ie: where they find reviews) or how you can better serve your ICM.
This is a new online meeting tool and your patience with any glitches is appreciated. ? If you’d like to become familiar with Airmeet before the meeting, click here for more info about being a participant on Airmeet.
A bit about Sandy
Sandy is passionate about digital marketing and is drawn to the topic like a moth to a flame.
I help organizations in reaching business goals with digital marketing, in-person, and online workshops/webinars, email campaigns, and meeting facilitation.
Modeled after a wonderful community in Houston-(there are over 25 social media breakfast communities national/internationally), Social Media Breakfast Savannah was founded in July 2018. Sandy enjoys Group fitness, animal encounters like swimming with manatees, feeding stingrays, and exploring State & National Parks.
Sandy’s Linkedin: https://www.linkedin.com/in/sandymentzel/
If you have any questions or feedback, reach out to Sandy here:
February 7 @ 5:30 pm - 7:30 pm EST
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