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Make Startups Free Event- Uncovering Your Customers’ Secret Motivation: Best Practices for Customer Discovery
October 7, 2021 @ 6:00 pm - 8:00 pm EDT
FREE
This special Make Startups event is FREE and OPEN TO THE PUBLIC. You do not need to be a Make Startups company to attend.
REGISTER TO ATTEND VIA EVENTBRITE
About the Speaker…
Eric Holtzclaw is an author, podcaster, Inc. Magazine columnist & founder of Liger, a full-service marketing firm.
His book is called Laddering: Unlocking the Potential of Consumer Behavior. Find it here.
The Topic of Discussion…
WAKE UP!
It’s a consumer-powered economy.
The introduction of new disruptive technologies in recent years has changed the rules of marketing and product development forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with almost limitless choices for making a purchase in a shrinking decision window. Consumers are looking for a relationship, not a transaction—they want to be acknowledged and understood. Therefore, it is crucial to understand what drives customer behavior in order to design products, marketing, and experiences that will succeed.
In this informative talk you will learn how to:
- Understand your customers’ DNA; that is, why consumers buy from you
- Capitalize on the true patterns of why people buy
- Unlock your company’s big data to make smarter, informed decisions
- Define the consumers’ core motivations and buying ecosystem
Location…
This event will take place online via Zoom, on the day of the event, you can access the event through your EventBrite ticket email.
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