The economy is more volatile, the marketplace increasingly borderless, and shoppers have higher standards than ever …so how can a small business thrive in this climate (much less, survive)? Hyper-focus is the answer – focus on being very specific things to specific, ideal customers. In this course, Phillip Scroggin owner of Sol Insights, covers the fundamentals of how to identify your ideal customer so you can lead your market and grow your business the smarter, less painful way. Registration required: Zoom.com # 875 4187 3192