Tracking the Right KPIs for Your Marketing Program with Phillip Scroggin

Do you feel like your marketing program is spinning its wheels with no ROI? Phillip Scroggin focuses on data-driven business growth at his company Sol Insights and works to help clients identify the right metrics to track when it comes to their marketing programs. In this Lunchtime Topic, he’ll share common errors made when tracking KPIs, how to identify the right KPIs for your marketing program, what platforms he recommends for tracking analytics and more! 

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Watch “8 Things to Consider Before Starting a Business” ft. Tim Mercer

Starting a business is an exciting and challenging endeavor. To help you navigate this journey successfully, we recently had the opportunity to hear from Tim Mercer, the CFO and managing partner of a business consulting firm with impressive growth and a wealth of entrepreneurial experience. In this blog post, we’ll delve into the valuable insights Tim shared on the “8 Things to Consider Before Starting a Business.”

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Creating Brand Experience to Drive Profit ft. Megan Kranzler

Is your brand experience optimized? Don’t think it matters? Your brand experience can affect your business’s bottom line. A positive brand experience leads to increased trust between your company and your customers. In fact, 46% of consumers say they would pay more for a brand they trust (Salsify, 2022). But what exactly is a brand experience? You might be surprised at what it entails. In today’s session, Megan will delve into the concept of a “brand experience” and why it’s crucial for companies. So, let’s dive into the world of creating remarkable brand experiences with Megan Kransler.

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Strategies to Help You Find & Write Grants featuring Melissa Reams

Are you signed up for every grant portal and newsletter you can think of, but are still having trouble finding the right grant for your organization? Maybe you’ve been writing grant after grant with no success. Melissa Reams joined us for a Lunchtime Topic to talk about best practices for researching and writing grants. Watch to hear what he had to say…

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Watch The Reality Of Entrepreneurship ft. Dwayne Stephens

We sat down with Dwayne Stephens, a serial entrepreneur and the Program Director of Make Startups in Savannah, to talk about what it looks like to create a VIABLE, LONG-TERM business. Dwayne shared common misconceptions about entrepreneurship, how to determine your target audience, the importance of being flexible as a business owner, developing your why, and more. Watch to learn more!

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How to Become a Domain Investor and Developer ft. Peter Askew

In this Lunchtime Topic, Peter Askew shared how he became a domain investor, started developing dotCOMs, and leverages his domains as assets that bring in revenue. As a full-time, domain developer he’s had websites acquired and has spent the past 16+ years learning about how to acquire, test, and partner with other businesses and organizations on domains to make them lucrative online real estate. Watch or listen to learn his backstory, tips and tricks!

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